I’ve been pretty hard on Apple, and Tim Cook’s leadership specifically, for the past few months. It’s difficult for me to watch a company that once proclaimed that folks should “Think Different” kowtow to the demands of the current administration.
But in reality, that’s what corporations in the United States need to do these days in order to keep doing what they’re doing.
I’ve been avoiding most news since mid-January. I’ve been keeping abreast of highlights from time to time, but I’ve stayed away from the minutia of the idiocy. This is all for my mental health, which frankly, isn’t great these days. I don’t want to sound alarming, so I’ll just say this: I’ve had brighter days than what I’m experiencing in 2025.
Though I’ve been avoiding the news, I did catch a glimpse over the past weekend about Apple announcing the addition of 20,000 jobs and an investment of $500 billion U.S. dollars into the economy over the next decade. Apparently this was announced after Tim Cook had a meeting in the Oval Office.
Building up the American economy and bringing more jobs to the States is a good thing. It’s my understanding that this economic growth is around the ever present “A.I.” which is completely artificial but not that intelligent.
When it comes to technology in general, it’s my opinion that it has been many years since someone come up with a great idea that will truly benefit mankind. Without true innovation we don’t have new “things” to build, we just have new services to offer. Using American workers to build the infrastructure to power these services is better than nothing. Yes, there are plenty of environmental concerns around the resources needed to keep the lights on with these new services, and frankly, I’ve said it before and I’ll say it again: I’m really happy to be on the back half of my life.
But with the way the United States works, it’s important that folks have job opportunities. And Apple bringing more job opportunities to the states can only be a good thing.
There’s plenty of room for improvement; I completely get that. But let’s take the small wins where we can find them.