Marketing.

It seems nearly 11 years later, Facebook and other marketing mechanisms have figured out that my Dad died in 2011. I didn’t get any “buy this for Father’s Day!” marketing notifications during this gift giving season, in fact, I didn’t really remember it was Father’s Day until personal tributes and photos and the like started appearing on Facebook at the beginning of the weekend.

If Dad was still alive, I’d probably take him up in an airplane with me in the left seat and him in the right seat and we’d talk about us both being pilots and we’d have big grins on our faces.

I never got to do that.

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