So a tweet flew by on my timeline today telling the story of a woman who is concerned that photos of her toddler son aren’t generating enough ‘likes’. I’ll refrain from linking to her profile or mentioning her name because she’s trying really hard to be an “Instagram Influencer” and to throw likes her way is like throwing gasoline on an inferno.

Apparently she’s tabulating the number of likes each of her children get and because this young lad isn’t receiving the same number of likes as his siblings, she’s concerned he’s going to be affected by it later in life, “when he’s older and realized he’s not as popular.”

My god. As Casey Newton, Sr. Editor at The Verge put it, “we are living in hell”.