September 25, 2012

Netflix.

I have officially fallen in love with Netflix’s streaming service. We have used it on and off since it was introduced a few years ago, but after watching the entire single season of “The Event” at my convenience, I am now seeking out other series to watch in the same way.

A couple of weeks ago I started watching “Downton Abbey” from the beginning of the series. I just finished the season one this morning. I’ve also picked up on “Heroes” again, starting with the plot reboot midway through the third season, and that is something that I have been enjoying for the most part. (“Heroes” went way off the rails for a while, there).

Even though I used to make my living writing ad copy for radio and television commercials, I have come to absolutely loathe ads. I can’t stand to watching advertising during television broadcasts, I always buy a paid version of an iPhone or iPad app so I don’t have to see ads floating all over the place, I dislike the ads that are constantly being flung around the LED ribbon at the Carrier Dome during SU games and I go out of my way to avoid internet services that are ad supported. Ads are one of the reasons that I also struggle with Hulu Plus; after paying $9.99 a month I don’t believe I should be watching ads, even if they’re less in number. I’m canceling the Hulu Plus subscription this week but keeping Netflix because there’s no ads being sent my way on that service.

With the ad supported internet services, it’s not that I worry about data mining or sharing my personal preferences, my life is hardly that interesting, I just don’t want services trying to sell me something that I most likely don’t need.

I’m looking forward to starting the next season of “Downton Abbey” tonight. The writing is smart, the score is brilliant music and the show has done a good job of keeping me engaged. And the cool thing about Netflix, of course, is that I can pause watching the show on my computer, pick up in the bedroom on the Apple TV right where I left off while I fold laundry and then pick up again on my iPad when I go to workout or something.

Wicked cool. That’s probably not a phrase in any of the scripts of “Downton Abbey”.