It’s no secret that I am a rabid technology fan. Technology is part of my life experience every step of the way, and has been since I logged onto GEnie back in 1985 and ran up long distance charges to chat and send email with my cousin who was less than 10 miles away. The ability to connect to the others through the technology we have at our fingertips is amazing.
Last autumn I talked about the “It Gets Better” project and even shared my video with my dear readers. If that video made a difference in one person’s life than it was well worth it.
I love it when technology can be used for good and when technology is available to everyone so that they can use their technological powers for good as well. Google enables users to do this. Anyone with any computer, regardless of platform (Mac, Linux, Windows, etc) can use Google’s services to reach out and connect with others. Google gives us the tools, it’s up to us to make the connection.
Google has recently began an ad campaign urging users to use their Google Chrome web browser and the other services that they offer. One of the ads features the “It Gets Better” project. It does what an ad is suppose to do; it tugs at your heartstrings and more importantly, it makes you remember the product. Now the cynic in me says that they have used this topic to advertise their products and that’s why they used this ‘hot topic’, but the truth of the matter is, I don’t really care about that and honestly I don’t think that’s the case at all. Because for every person that sees the message “It Gets Better”, even if it’s wrapped in an ad for Google Services, there may be one or 100 or even 10,000 in the crowd that may not see the ad for an ad, but instead see it for the message the thousands of videos that were made by everyday people and celebrities alike and the message behind those videos, “It Gets Better”.
I applaud Google for their ad. I actually applaud them for their ad campaign because they also have one called “Dear Sophie”, which features a father sending his daughter emails as she’s growing up, and it’s a cool ad as well.
When you use your technological powers for good, it’s a beautiful thing. And Google, and the users that use it’s services, is doing just that.
If you’re interested in using Google Chrome as your browser, follow this link.
