Microsoft debuted “Phase 2” of their new ad campaign tonight.

I’ve never been a fan of Apple’s “I’m A Mac, I’m A PC” commercials, simply because as a person that used to write ad copy for a living I’ve always felt that a company does best when they accentuate their positives rather than focusing on their competition’s negatives. When I worked in radio, we just behaved as if we were the only station on the dial. Well, most of the time.

Mac fanboys (and girls) have such a reputation for being obnoxiously smug and overbearingly trendy. I don’t identify with the greasy “Mac” in Apple’s commercials so I’ve always felt kind of alienated. Don’t get me wrong, I like my Macs, a lot, but I’m not about to start sipping coffee I don’t like in a fake turtleneck shirt. Ironically, I felt much more comfortable with the folks in this latest ad from Microsoft1.

Anyways, I have to applaud Microsoft on this latest ad. I think they might be on to something.

This ad is called “I’m A PC”.

1 Hmmm, I do have that unused copy of Windows Vista Ultimate sitting on my desk.