Apple.

I received word this morning that Apple is raising the price of their Apple One Premier service by nearly 10% effective at the end of November (when my plan renews). This was the first email I saw this morning and I have to admit it really rubbed me the wrong way.

For those not in the Apple ecosystem, Apple One Premier is their online package that includes several components of their “lifestyle” approach to computing: 2TB of iCloud storage, Apple TV+, Apple Music, Fitness+, and Apple Arcade. Oh, it also includes Apple News+. I forget about that last one.

Apple is one of the richest, if not the richest company in the world. I know inflation is taking its toll on us all, but a 10% price hike for this package seems a bit much. While all corporations are focused on profit, in previous years Apple felt a little less like other corporations when it came to meeting bottom line expectations. Over the past few years that feeling has subsided and now it’s all about the corporate dollar.

I’m in the process of figuring out how to get away from Apple Premier One and go back to an a la carte approach. I’m the only one in the family that uses Apple Music, everyone uses Spotify. None of us News+ (the interface is a mess and it’s riddled with ads and really poor content). We have other storage providers in addition to iCloud. The biggies are probably iCloud Storage and Apple TV+. We’ll probably let the others drop away.

I tried to change my subscription this morning but by the 12th prompt to enter my password to get through the same screens over and over again I lost interest. If there’s one thing Apple does poorly it’s their online services and password authentication. Right on cue I had to re-enter my password for each of our HomePods. That was fun.

After all, It Just Works.

So last week Apple announced an upgrade to their iPad Pro line and their “regular” iPad. There wasn’t a big event around the announcement; it was more of a “here’s some new stuff” press announcement, which Apple occasionally does.

The tech world is not impressed. Neither am I.

A month or two ago I replaced my 2018 iPad Pro with a newer 2020 model. The reason I went this route is because I wanted to use the same Magic Keyboard from my 2018 iPad Pro for my new 2020 model, and I figured Apple would change everything about the 2022 iPad Pro. This is what people wanted, a new chassis with things like the front facing camera moved to the side (or the top of the iPad Pro in landscape mode), like a traditional laptop. They did not do this. It’s the same chassis, using the same accessories, just with the faster M2 chip. The current software available for the iPad Pro barely taxes the M1 chip announced back in 2020, there is absolutely no reason to upgrade to an M2 chip. There’s nothing out there that needs that horsepower. Plus, there was no Magic Keyboard refresh announced for the iPad Pro, so we still go without a row of function keys. Not good for a techie, we still rely on things like the Escape key.

The new iPad, or the iPad 10, has a new design. The webcam has been moved to the top of the iPad in landscape mode and uses the same design language as the iPad Air. However, the new iPad 10 uses the older Apple Pencil, not the magnetic version found on the other new machines. And because the original Apple Pencil is designed to use a lightning port for charging, and the new iPad 10 has a USB-C port, to charge your pencil you have to buy a dongle from Apple to convert the USB-C port to a lightning port.

Apple sure loves its dongles.

They’ve been saying for years that Apple has lost its way a bit since Steve’s passing. The company needs a strong leader that is willing to get their hands dirty coming up with solutions. I feel like Apple is devolving to their 1990s era when they had way too many products and the lineup was confusing. As I mentioned on social media last week, all that’s missing is the iPad Performa.

So I watched the entire Apple Event while working today. Actually, I didn�t. I tried to, but we lost our Internet connection for about 15 minutes so I missed bits and pieces, but I was able to catch up. If you haven�t seen it, here it is on YouTube.

The iPhone 14 seems pretty incremental in the way of updates from the iPhone 13. The iPhone 14 Pro seems fun with the new �Dynamic Island� thing going on around the �pill� that replaces the �notch� at the top of the phone. I�m quite pleased with my iPhone 13 Pro and will not be upgrading this cycle.

One of the things that really struck me about today�s event was the awkwardness of one of the presenters. Ironically, the presenter talking about the awesomeness of the new AirPods Pro 2 had a very awkward cadence to her voice, with very unnatural arm movements, which was all tied together with this weird shouting thing she did. At first I thought she was talking as if the had her new AirPods Pro 2 noise cancellation activated, but I surmised that couldn�t be it. She just had absolutely zero charisma that one would expect of presenters at an Apple Event. I mean, these events are legendary, and there�s huge shoes to fill with these sort of things, so I imagine the pressure is on. But it was pre-recorded, there could have been multiple takes to get it right, and honestly, I could do better with the scant amount of radio performances under my belt from a couple of decades ago. Yes, I�m critical, but this Apple and I don�t want to feel awkward when being convinced to spend money I don�t need to spend. I eventually turned the volume down until she was done talking.

I have loaded the iOS 16 and Watch OS 9 release candidates on my iPhone and Apple Watch and I�m quite impressed with the new functionality in these new operating systems. It�s a shame they were barely mentioned in the event today; it feels like that�s where Apple is really shining this year.

� or rather, once you go Apple, you never go back.

In July I traded in my primary mobile setup, a 2018 iPad Pro. I received an Apple gift card and it�s been sitting in my account. I figured I had a Linux laptop that I could lug around; the ThinkPad T460s is quite nice and running Linux is not an issue on the setup. Except there�s quirks in Linux. And you have to do things to keep it working. And when you go to a public hotspot you spend 15 minutes going through a song and dance trying to get the Linux laptop connected to the public hotspot. And none of the applications really fit into an ecosystem, they�re all doing their own thing.

It�s all manageable and I still have the Thinkpad T460s for tinkering, but in reality, I found myself using my Mac Mini in the office more than anything, and I missed having a mobile solution when we�re traveling.

Luckily, I hadn�t traded in my Apple Pencil or Magic Keyboard I had purchased for my previous iPad Pro, so after some discussions with the accounting department, I picked up my 2021 12.9-inch iPad Pro at the local Apple store.

When did Apple start showcasing two large security guards at the front entrance of their stores?

The display is gorgeous; this model has the Liquid Retina XDR and it is easily the best display I�ve seen in an Apple device. The performance is markedly faster than what I was experiencing with my 2018 iPad Pro. And in less than 20 minutes from unboxing, I was up and running, courtesy of my iCloud backup taken before I traded the old iPad Pro in for a gift card.

I am happy to be using this again. I�m looking forward to the improvements coming with iPadOS16, and now that I have an iPad with an M1 processor, I can take advantage of all the goodies in the next update, like Stage Manager, which brings Mac like multitasking to the iPad.