I miss the days of Apple events being full of surprises. So many journalists and pundits share every scrap of Apple speculation and rumor possible. I try my best to avoid these things; I like my Apple event experience to be somewhat old school Apple.
Tonight Apple had their “Scary Fast” event. The company took 30 minutes to introduce the latest iteration of their M-series chips, focusing on their beefed up MacBook Pro line. They also introduced the new chips to their colorful line of iMacs.
I’m sure the new M3, M3 Pro, and M3 Max chips are going to be crazy, crazy fast. My M2 MacBook Air is wicked fast for my needs, heck, my M1 Mac mini is still being used by Jamie for his photography needs and he finds it to be amazing. Apple has made amazing strides with their custom silicon. The user experience is amazing. And the new Space Black color offered for their MacBook Pros looks quite impressive. I can’t wait to see it in person.
For the time being I am quite pleased with my existing MacBook Air so I have little need to upgrade. I found the polish of the presentation to be quite enjoyable and I am happy to see Apple moving the needle forward with their technology advances.
