My love-hate relationship with Meta (the corporation that owns Facebook, Instagram, and others) continues.
As a private pilot without a lot of aviation friends in this part of the world, I like interacting with fellow pilots online. Facebook Groups lends itself to this. Instagram provides a lot of General Aviation content as well. I enjoy these things.
However, Meta has begun pushing Threads, their Twitter clone, in Instagram. Hard. In between photos and videos of folks I follow (and plenty of ads) on Instagram, my feed is now peppered with updates from Threads. I haven’t used Threads in months after giving it a try when it was first announced. I found it confusing and redundant at best.
Usually I would scroll beyond these Threads suggestions without a second thought, but one of the suggestions caught my eye. I’m not going to link to it and I’m not going to quote it because it was just incredibly gross. The link in question had an appreciable amount of anti-trans rhetoric in it. I scrolled down further and the next link had a good amount of anti-gay dialog in it.
I believe Meta’s algorithm was trying really hard to goad me into engagement by enraging me. And that’s why social media platforms based on algorithms controlled by corporations suck. That’s why we are in the societal disarray we are in today. Corporations want money and the way to get that money is to engage users by enraging them.
Now, I can ignore these stupid attempts at grabbing my attention. As a grown man I have the smarts and wherewith-all to just scroll beyond this idiocy. But I fear many do not and they go down the anti-whatever rabbit hole and then get poisoned by the rhetoric. This is how the new Republican party works in general. Outrage, yell, and hook the stupid.
I’ve always believed one should have a permit to get on the Internet and I stick by that.
In the end I can say that I’m not going to use Meta’s products and contribute to their bottom line but in reality I have just completely removed them from my phone and I only access their products on my computer where I have so many ad blockers and content modifiers in place that they need a physical crowbar to feed their stupidity at me. It’s worth the cost.
What isn’t worth the cost is the idiocy of Meta in general. I desperately wish the aviation community would move away from the paid platforms to open source alternatives like Mastodon and PixelFed. Hell, I’d be good with old fashioned GEnie Roundtables or AOL message boards at this point. Plenty of folks are moving away from the corporate social media platforms but not enough folks are following the lead.
Admittedly, I’m not helping the cause by still peaking from my computer. I realize this as I type this blog entry.
Maybe I should put my money where my mouth is and start staying away from those platforms completely.
My aviation presence on Mastodon is on MyTransponder. My general presence on Mastodon is on Hachyderm.
