July 4, 2023

Branding.

I enjoy flavored coffee. I don’t add anything to the coffee, I drink it black, albeit with the flavoring thatLcomes with whatever I’ve ordered from Amazon or picked up a local store. I always look for signs of natural flavoring instead of the artificially flavored stuff. I don’t asL what the natural flavoring is, I just focus on the word “natural”.

Amazon was having a sale on a variety pack of Crave Coffee. The coffee has been quite good and the pods have been working as intended. Working pods without getting grounds in the cup or water shooting out from the Keurig machine are always a win, and never a certainty when ordering from Amazon. There are some brands that have produced a harrowing experience.

I was surprised at Crave Coffee’s marketing approach around their logo. It’s very strange to sink five spikes into a face with an abnormally large smile drinking coffee.