Hype.

Photo from vice.com

I’m not a fan of hypey headlines. Social media is notorious for this tactic, with idiotic blasts such “You won’t believe who did this!!!” or “The Sad and Empty Life of Adolf Hitler!!!”. It’s not a social media appropriate headline unless someone’s mouth is agape and there’s an unreasonable number of exclamation points or question marks.

I’ve been on a crusade to clean up my various news reader and video watching subscription lists, and am deleting any YouTube content creator that uses this banal approach to getting attention to their featured videos. If a “tech expert” needs to resort to “Ugh!” in huge letters or has to assemble an image with hair flying around, expressions of disbelief, and floating laptops placed at jaunty angles, I’ve got better things to do than watch whatever they’re shilling to make YouTube cash.

They can stay off my lawn.

I’m all for content creators sharing their creations, or presenting information, or relaying their point of view on a subject. I’m also a proponent of money being made with these endeavors. What I don’t enjoy are these schoolyard tactics to grab my attention and bribe me to click. I’m not falling for it. I didn’t call the Psychic Friends Network when Dionne Warwick started flashing her toothy smile for the service in the late 1980s and I’m not falling for these goofy belches of exclamation points, garish fonts, loud colors, or UNBELIEVABLE images. It’s not my jam.

So stay off my lawn.

Leave a Comment

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.