Tim Cook: It’s Time For Action on Data Privacy.

CUPERTINO, CA – JULY 28: Apple CEO Tim Cook poses for a portrait at Apple’s global headquarters in Cupertino, California on July 28, 2016. Cook has been CEO for five years; he took over for Steve Jobs shortly before Jobs’ death. (Photo by Andrew Burton/For The Washington Post via Getty Images)

One of the biggest challenges in protecting privacy is that many of the violations are invisible. For example, you might have bought a product from an online retailer—something most of us have done. But what the retailer doesn’t tell you is that it then turned around and sold or transferred information about your purchase to a “data broker”—a company that exists purely to collect your information, package it and sell it to yet another buyer.

Tim Cook Calls for US Privacy Regulations in Time Op-Ed. Link to story originally found at Macstories.net.

Apple often gets lumped in with Google, Facebook, Twitter, etc. when it comes to online presence. But Apple is not like the others. Tim Cook is looking for action on protecting users’ data privacy.