February 9, 2023

Dear Apple, Part One.

Dear Apple,

Six Colors and other Apple aficionados are releasing their 2022 “Report Cards” for where they see Apple as of 2022. These report cards are very interesting and I look forward to reading them everywhere. I don’t use the commentary to sway my opinion, nor reaffirm my opinion, but I do often agree with the assessments presented.

I am typing this blog entry on my M1 iPad Pro. I would like this device to be my main computing device. I want a Star Trek experience where I can take this device anywhere, work with it as a tablet or connected to the Magic Keyboard, or plug it into a keyboard and monitor setup, and be productive on this device. I don’t need it to run MacOS, because that would be continuing the same old paradigm. But I have to admit, I’m really confused as to what you want this device to do.

The M1 (and new M2) processor is the same exact processor in your Mac lineups. My M1 Mac Mini is absolutely amazing. It has been a workhorse since I purchased it in 2020 and easily handled my work at home needs without even getting warm, let alone breaking a sweat. The M1 (and now M2) processors are amazing and you should be commended on this advancement.

So why do you stifle your iPad Pro lineup so much by restricting this beautiful device to iPadOS?

Let’s face it, Stage Manager in iPadOS 16 is a mess. It’s not intuitive, it’s buggy, and it’s too restricted for power users and too complicated for normal users. When I fire up my iPad Pro I don’t want to see a bigger version of my iPhone, I want to Think Different.

The iPad Pro, in the focus of your company with billions and billions and billions of dollars in the bank, should have a completely different experience than both your iPhone and Mac line ups. The iPad Pro deserves to stand on its own and deserves to bring a new paradigm of desktop computing front and center.

For a few years now I’ve mentioned MercuryOS from time to time. A brilliant concept by people smarter than me, MercuryOS is designed for tablets exactly like the iPad Pro. The concept shows a new, intuitive interface for computing, powered by the likes of AI we see today with Siri. MercuryOS is gentle, elegant, and designed to bring users into a state of “flow”. Flow is good. Flow on an iPadPro would be a godsend.

Please, hire the people that built the concept of MercuryOS. I know you have the technology today to make these things happen. We all know that if any company in the world has the capital to pull this off, it’s Apple.

We have spent well over a decade waiting for the next step in computing. We have waited for well over a decade for the next giant leap in the user experience. We have the devices, we have the technology, and the cash to make it happen is there.

Please give us the next big thing.

(I am in no way associated or involved with the folks at MercuryOS. I am just a really big fan).