We sat down and watched “The Great Hack” on Netflix. For those not familiar, “The Great Hack” outlines the Cambridge Analytica-Facebook scandal around the 2016 elections. The production value of the documentary is typical 2019 fare and sometimes the narrative wanders a little bit, but the documentary as a whole is well done. It’s interesting, and more so chilling, to see what bad actors will do with the data of individuals.
tl;dr Cambridge Analytica had at least 5,000 data points on every citizen of the United States. They used that data to target people they categorized as persuadables, and then blasted propaganda at those people to convince them to vote and to sway them to vote to the wills of their clients, including The Trump Administration.
Illegal? Debatable. Immoral? Depends on who you’re talking to. Unfortunate? Absolutely.
I firmly maintain the growth of technology has outpaced the ability of society in general to use it responsibly. So many folks fear AI and sentient robots and the like, but technology is already being weaponized against the populace. Since this benefits the bad actors currently in power in the U.S. government, I have little hope that something will be done from a governmental level to address this issue. So it’s up to us to be vocal about what’s happening and to educate those less tech-savvy as to what’s going on behind the curtain. Oz was not a benevolent wizard.
Neither are the actors behind the curtain of our democracy.