Shortly after starting my new job here in the Jtown I brought a radio to work so I could softly listen to some tunes in my cubicle. Even though I have a prime location in the cube farm next to the windows, there isnâ€™t much in the way of radio reception in my little world of technology. Aside from a smattering of religious-oriented stations that sounded like a lot of people yelling in a peculiar cadence, the only other scan stop on the dial was 94.1. On my first stop on the station they were playing â€œThe Main Eventâ€ by Barbra Streisand. This was followed by the theme from â€œHart to Hartâ€ and then one of the Supremesâ€™ early hits.
I had never listened to 94.1 in this area before and it turns out that the station is fairly new as itâ€™s a simulcast of the much older 1440 AM. WFNY is a locally owned station and touts itâ€™s â€œVariety Formatâ€. Itâ€™s slogan is the Glove Cities Favorite.
Iâ€™m listening in the car as I type this entry. They are currently playing â€œEverything Is Beautifulâ€, which was preceded by Sheila E.â€™s â€œThe Glamorous Lifeâ€. Now this is variety. I love it.
Since the specialty of my radio days was the imaging of the station (I picked the jingles and the â€œMr. Voiceâ€ as well as a bunch of other things), I always pay very close attention to how a station sounds between the songs. It sounds like WFNY has chosen a local singer to sing their jingles, which are a cross between 40s jazz, a bit of a skee-bop thing and melodies that remind one of the introduction to â€œThe Jetsonsâ€. I. LOVE. IT.
In these bland, generic times where every Main Street is faltering, only to be replaced by a Wal*Mart, Loweâ€™s and nation wide Burger Bomb joint and augmented by corporate owned radio where the tracks are picked by a computer and the air â€œpersonalityâ€ is on five stations in five states simultaneously, it is a refreshing change of pace to listen to â€œthe little guyâ€ do the local radio thing and just play what the hell he wants. Itâ€™s a reminder of what once was.
And it makes me smile.
Hereâ€™s one of the jingles I just captured in the car. You canâ€™t hear me say â€œThatâ€™s awesomeâ€. Sorry the video is out of sync. I need to figure that out.