No Biggie.

Wendy’s announced this week that they are getting rid of the “Biggie” and “Great Biggie” nomenclature on their value meals. From what I can gather, the American public is no longer smart enough to grasp the idea of “Biggie” or “Great Biggie” as a size designation, so they are going with the old standards, “Small”, “Medium” and “Large”.

Here’s the kicker, and I have to admit that I really get a kick out of this. Well, not really a kick I suppose because I’m not doing the teaberry shuffle or anything like that, but rather, a kick in that it gives me a little bit of a chuckle.

Anyways, the “Biggie” is now … drum roll please… a “Medium” (and I’m not referring to Patricia Arquette, though she is a lovely woman).

That’s right ladies and gentlemen, what used to be huge is now not so huge anymore, in fact it’s just average.

I can’t help but wonder how this is going to affect the already growing waist sizes of the American public should this type of sizing develops into some sort of trend. We are constantly bombarded by news reports about the fattening of America and our obsession with fast food. In fact, I’m sitting in a fake fast food restaurant right now (Panera) while I’m blogging today. My large iced tea is bigger than freezer in my grandparent’s first refrigerator after it was defrosted.

One of the things that I enjoyed about our dinner date last night at Pinhead Susan’s in Schenectady is that the portions were reasonably sized. In the past, Earl and I have ordered some random appetizer that just about required a dump truck to haul it to our table. Naturally we ate the entire thing and depending on alcohol consumption at the moment, we may have licked the serving plate and surrounding table top afterwards, but we really didn’t need to eat such mammoth portions.

So next time you go to Wendy’s, you may get more by asking to “Go Medium”. If you decide to step it up to a large soda, think of the fun you can have by wading in it.