Creativity.

So I started this blog entry, writing about today’s Apple keynote event at the Steve Jobs Theatre at Apple Headquarters (“the Spaceship”). I was going to list each of the services Apple announced today and my associated thoughts. It was all to be positive, because I really enjoyed the keynote today.

But I couldn’t bring myself to sound like a tech pundit, because that’s not what I am. I’m one of the Crazy Ones. My LinkedIn Profile starts with two words: “What box?”. I don’t think outside of the box, I can’t even find a box. I don’t see the big picture because I’m not looking in the same direction and I’m probably not even in the same room. It’s amazing that I have worked for several Fortune 500 companies during my career because I really subscribe to the whole “Think Different” philosophy. And this is something I’m proud of.

What struck me about the Apple keynote today was the genuine feeling of passion. The artists, the creative ones, even the ones presenting today, all seemed so very passionate about what Apple was showing the world today. A new way for a credit card to work. A new way to read your favorite magazine. New ways to find your favorite online games and new ways to find your TV shows, all on your own terms. Apple’s huge push of privacy is a welcomed change of pace in this ever growing economy where the user is the product, not the consumer. Apple doesn’t want your information, Apple doesn’t need your information, and Apple has no way of sharing your information. That is awesome. We need more of that in this digital age.

Am I going to sign up for an AppleCard? As a guy that uses ApplePay everywhere he can, you bet your sweet bippy I am. I’ve already asked the CTA when I’ll be able to add my Ventra (transit) card to my Apple Wallet. I’m already reading my favorite magazines in Apple News+ and I’m really looking forward to the original content Apple will bring to the world in Apple TV+. I was moved when I saw Tim Cook tear up when he hugged Oprah after her speech during the keynote today.

Such passion. In the speech, in the reaction, in the creativity.

We need more passion for creativity in the world. Be a Crazy One.

I’ve started editing videos on my iPad Pro today. Ten years ago I never thought I’d be using an iPad Pro to shoot, edit, and share video, but here we are. Technology isn’t only about spreadsheets and word documents and slides. It’s about what we want it to be about.

Let your creativity flow.

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