Bullying. Harassment. Is this the best a man can get? It’s only by challenging ourselves to do more, that we can get closer to our best. To say the right thing, to act the right way. We are taking action at http://www.thebestmencanbe.org. Join us.
Yesterday, Gillette released a campaign called “The Best Men Can Be”. The campaign includes a short film showing the effects of bullying and other “boys will be boys” behavior and how we influence the next generation of men, and how we can help them become better.
I’m surprised, though I don’t know why I am, at some of the outrage expressed on Twitter about this campaign. There are so many people on Twitter proclaiming that they’re not going to be told how to act in public, accusations of SJW (Social Justice Warrior) activity, and declarations that they’re boycotting Gillette and buying something else.
Gillette is bringing awareness to their brand, I’ll give you that. But they’re urging us to be the best that we can be, and to help the next generation do the same.
Are guys at a construction site really at their best when they’re cat-calling women as they walk by. Are young men really being their best when they bully or beat up on a non-stereotypical classmate who may dress or act differently?
We don’t need the labels and declarations that “boys will be boys”. We need to become better as a society. And any message that encourages us to do so is a great message.
Be The Best You Can Be. Follow this link for further information.