I just posted this on Facebook. It should be shared everywhere.
Facebook has launched a colorful, yet fairly aggressive billboard/advertising campaign in Chicagoland. I’m thinking they’ve done the same elsewhere in the country. A few of things to remember:
- No matter how whimsical the ads might be, Facebook has not changed their profit model in any way. Your data is their product. You are not a customer or user of Facebook. You are used by Facebook. Always be cognizant of what you are posting on here.
- There is little in the way of curation when it comes to information posted on Facebook. Any “news” can be posted by anyone. It can be widely publicized, across “followers lines”, by anyone, foreign or domestic, for as little as $50 US dollars.
- Anything you type into Facebook, whether you post it or not, is logged through keystrokes. Hitting backspace to erase an entry does not erase that entry from Facebook’s servers.
- Any game you share is pulling data from the people you share the game with, whether they choose to participate or not.
- Any quiz you do is used for data gathering purposes. You might be telling Facebook that you’re a Valerie in Josie and the Pussycats, but they’ve figured out you’re the brainy one of your group, and they’ve figured out a whole lot more about you.
- When you tell the world where your first concert took place or who your third grade teacher was or whether you prefer the Ice Follies or the Ice Capades, you are giving Facebook and their customers more data to match up dissimilar data about you from multiple platforms.
- Any time you have Facebook on your mobile devices, you are taking Facebook with you. Admittedly, Apple devices are little better at guarding your privacy vs Android in this regard, but it’s Facebook that’s tracking where you are, who you’re talking to and who you’re flirting with on text message. Facebook on mobile is Facebook with you everywhere.
- Facebook is trying really hard to cross-index your data on Facebook with other sources, like public records, financial records, etc. Keep that in mind!
Facebook is a great way to connect with lost friends and distant family members, but please never forget: you are NOT the customer, you are the product. Never lose sight of that. Be safe, be vigilant, and be smart when using Facebook.